It certainly wasn’t very long ago when portals and travel brands offering luxurious travel opportunities could flaunt their online presence and social media prowess and get more mileage for their products. With just setting up an attractive looking Facebook page not being enough, luxury travel brands’ are now looking towards more captivating strategies to offer the unexpected. Nowadays, social media platforms like Facebook, Twitter, Pin Interest, Google+ and LinkedIn are being used by both customers and their travel service providers. This effectively means that progressive travel brands are utilizing their interactive, fun-filled , useful and well-conceived experiences to offer the ultimate facilities to clients anywhere, anytime. One of the most interesting bonuses received by these companies pertains to getting bolstered recognition for their products and services -which has been unheard of before the advent and popularity of wider social networks.
Read on for few lucrative examples of travel services that are integrating social media tools to make their organization stand miles ahead of the competition -in many more ways than one.
Sydney’s 1888 Hotel is a favorite amongst smart phone photographers and caters to them via a vast range of Instagram-compatible facilities. The hotel welcomes all Instagram users with added frills such as a walking map complete with numerous recommended photo opportunities; a room specially designed to aid guests interested in talking ‘selfies’ and yes, an exciting reception area that showcases images from various local social media feeds. In the month of August in 2013, this hotel had launched a lucrative promotional offer that allowed guests boasting of 10,000 Instagram followers to a one night’s free accommodation. This prize is also offered to the guest posting the best Instagram image every month. (image by rionegro.com.ar)
Moving on to yet another social media friendly hotel, we come upon the reward offered by Sol Wave House hotel in its much acclaimed Mallorca launch #SocialWave in July 2013. This online Twitter community for guests helped them send private messages, share pictures, browse the avatars to know where others are staying in the hotel and also share virtual ‘kisses’. This interesting online app could only be accessed by using the hotel’s Wi-Fi.
In July 2013, the digital marketers of British Airways had unveiled a campaign designed to help flyers choose a vacation. The popular “Picture Your Holiday” portal allowed users to create their personal visual mood board, by choosing the images of their destinations and activities. Having selected the images that suit their preferences, the clients can view a range of vacation packages and ideas offered by British Airways Inc.–with well placed and easily navigable links to click and freeze a booking. These users may like to share their mood board with other like minded people by social media networks or emails.(image by Joshua_Risker)
Four Seasons had launched a Pin Interest-based service in September 2013.This service helped in connecting consumers with the local experts linked with various luxury hotels groups. These and various other smartly designed apps and initiatives taken by organizations across several hospitality and travel based sectors are helping vendors and clients reach out to each other-the right way!
Feature image JAIME VERD